A quarterly conference on the financial performance of General Motors was held last night, and one subject particularly caught our attention. Mary Barra, CEO of the manufacturer, confirmed during this audio conference that Chevy recorded just over 140,000 reservations for its future electric van, the 2024 Silverado EV.
Chevrolet officially unveiled its all-new electric pickup truck just a few months ago, in January 2022, at the Consumer Electronic Show (CES) in Las Vegas. Since then, more than 140,000 reservations have been made for the 2024 Silverado EV, as we learned last night.
This is also a lower number than the main competitor of this Silverado, while it was reported yesterday that the production of the 200,000 pre-orders of Ford F-150 Lightning began. Lower certainly, but it should be noted that it is possible to place a reservation for the Silverado EV for much less time than the F-150 Lightning.
The 2024 Silverado EV will also be built at the Detroit-Hamtramck plant in Detroit, and an expansion plan of more than 4 billion US dollars has been put in place to allow the production of several new models. The first production units to arrive on Canadian soil are scheduled for spring 2023, while these models will initially only be offered in “Work Truck” or WT version. The first version oriented towards the traditional consumer, rather than the contractor or otherwise, will not enter our market until the fall of 2023.
The distribution of pre-orders for the Silverado EV is also very interesting, as GM points out that nearly 60% of these pre-orders are made by customers who are buying their first Chevrolet vehicle. Otherwise, 70% of all orders come from coastal regions of North America, which says a lot about where the electric vehicle craze is coming from.
Cadillac Lyriq, GMC Hummer EV and others
It was also mentioned in this audioconference that it would be possible to place a pre-order for the Cadillac Lyriq from May 19: General Motors claims to have advanced this date by 9 months thanks to the advantages provided by its modular platform. Then, GM’s other star electric car, the GMC Hummer EV, has now been pre-ordered more than 70,000 times, especially since deliveries have already begun in the United States.
Without knowing more about the electric Ram 1500, called Revolution, which will also enter the market in 2023, as model year 2024, Ford and General Motors have already received more than 340,000 combined pre-orders for their respective F-150 Lightning and Silverado EV pickup. This gives them a good head start over the other big player in the segment, but it remains to be seen what will come out of Ram’s labs.