BMW News
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Rolls-Royce | New sales record in 2023
(London) British luxury car maker Rolls-Royce enjoyed another year of “record” sales last year, and is pleased with the success of its Specter electric model, according to a press release on Monday. A total of 6,032 models were delivered to…
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Test drive | Mercedes-Benz GLE 450e: legitimizing the plug-in hybrid
In response to more restrictive emissions standards, manufacturers are trying to achieve a balance between electrification and the parsimonious use of fossil fuels. To continue its GLE mid-size SUV in 2024, Mercedes-Benz has chosen the plug-in hybrid route, a first…
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Test bench | Competition from the Porsche Cayenne E-Hybrid
Large “ecological” sport utility vehicles are starting to appear. The BMW X5 xDrive50e and Range Rover Sport are rivals to the Porsche Cayenne E-Hybrid in this category. BMW X5 xDrive50e Price: starting at $94,235 As heavy and almost as fast,…
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Test drive | Lexus UX 250h: on the appeal of a brand
Manufacturers spend millions of dollars each year trying to understand the motivations behind purchasing a vehicle. At the center of this complex conundrum is brand perception. In a market where loyalty is anything but acquired, brand image is of paramount…